INFO
The Divella rebrand revitalizes the identity of the historic Italian pasta brand, founded in 1890, by blending tradition with a fresh, modern edge. The new visual system incorporates a vintage touch without feeling dated, using woodcut-style illustrations to emphasize heritage. The color palette was refined to two bold hues for stronger shelf presence and brand recognition. The logo comes in two variants: a custom script with a retro feel, and a more traditional blocky serif. The ligature with the capital D and the tittle of the lowercase i is an elegant type touch. The result is a timeless yet contemporary identity that honors the brand’s past while looking ahead.